Integrating RSS Feeds with Shopify for Seamless Content Fusion

Are you familiar with the concept of RSS feeds? If not then don’t worry we are here to guide you through the process of embedding RSS feeds on your Shopify website. For marketers, brands, and business owners, adding RSS feeds helps connect with their users and bring organic conversions with better user engagement. In this blog, we will walk you through the process to embed RSS feeds on the Shopify website, how you can integrate them seamlessly on your website, and how they are an invaluable tool for your website.

Process to Embed RSS Feeds on Shopify 

To embed RSS feeds on the Shopify website, you need to follow the below-mentioned step-by-step guide. 

Step 1- Aggregate RSS Feed

a). Login into your Tagembed account if you’re an existing user otherwise sign up for a free account. 

b). Tagmebd Dashboard will appear next. 

c). Your first widget is already created, you have to press the Edit button to proceed further. 

d). Select “RSS” from the list of networks in the pop-up “Pick a source.

e). Fill in the details in the following fields

Display Name- Fill in the name that you want to showcase

Feed URL- Fill in the URL of the RSS feed

f). To start aggregation, press the Create Feed button.

Step 2- Develop Embed Code

a). Press on the Embed Widget option available on the bottom-left of the screen. 

b). With the list of different website CMS, a new screen “Choose Your Platform” will appear. 

c). Select Shopify as your website CMS and adjust the width & height of the widget. 

d). To copy the embed code, press the Copy Code button. 

Step 3- Embedding RSS Feeds On the Shopify Website 

To complete the embedding process, follow some clickable steps after copying the embedded code. You can embed feeds in three different places on Shopify as Default Page, New Page, and Blog Posts. Check out the following steps for all three pages. 

Default Page 

a). Open the backend of the page after logging into your Shopify admin account where you would like to embed feeds. 

b). Under the sales channel tab on the left side, you’ll see Online Store, press on it to open more options. 

c). Choose the Themes tab and on the screen press on the Customize option. 

d). Choose Custom Content after navigating through the left menu tab. 

e). A new option Custom HTML will appear, press on it, paste the embed code, and save the changes. 

f). To see the live RSS feed on your website, reload the webpage. 

New Pages

a). Login to your Shopify account and then on the left-hand side go through Sales Channel> Online Store> Pages.

b). To add a new page, press on Add Page. 

c). On the right-hand side of the screen, there will be an embed (<>) icon. Press on the icon and paste the embed code into the editor. 

d). In the last step, save the changes made. 

Blog Posts

a). Login to your Shopify account and then on the left-hand side go through Sales Channels> Online Store> Blog Posts. 

b). On the page there is a Create Blog Post option just press it. 

c). There is an embed (<>) icon on the right-hand side of the screen, press it. 

d). Paste the embed code into the editor and save your changes. 

You have successfully embed RSS feeds on the Shopify website.  

Advantages of Embedding RSS Feed on Shopify Website

There are various advantages of showcasing RSS widgets on Shopify. Some of the advantages of adding RSS feeds on the website are listed below. 

Better Rankings in SERP 

There are no direct SEO advantages of RSS feeds to your website. The RSS feeds will benefit you indirectly by giving a boost to your website performance by increasing dwell time, and readability, enhancing user engagement, and quality of content on your website. The authority and visibility of your website will depend on how much users will engage on your website which finally results in giving your website better search engine rankings. 

Improve User Engagement and Retention

The main benefit of integrating RSS feeds on your Shopify website is that it gives users reasons to engage with more valuable content. By integrating an RSS feed, you can present exciting blogs and articles on your site. You can allow users to view RSS feeds by showing them articles, blogs, news, and so on. This will add value to your website and improve visitor retention. Users visit your site to find the latest content. 

Build Relationships with Content Creators

Based on articles and blogs, viewing another site’s RSS feed will directly increase traffic to your site. Your users are redirected to other people’s blogs, which attracts more readers by increasing the visibility of the content on their site. To build a good relationship with other content creators, add an RSS feed to your site and help your site benefit in return.

Improve Content Quality on Your Website

With creative visuals on the website, you can showcase different types of content with the help of RSS feeds. For instance, on your website, adding articles and blogs gives value to the content with a title, summary, attractive image, and description which improves the overall content quality on your website. 

Final Note

You can now easily embed RSS feeds on the Shopify website and display them to get the advantages of it. To showcase unique content on the website, adding RSS feeds is a cost-effective way to and it will also increase customer engagement. Find out how an RSS feed increases user engagement and user experience on your website.

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